Lovely fresh smell, which has done wonders for my dry skin especially on my heels. Did laugh when I received the product as it says on the label.......’Apply a small amount of your Sunshine Booty Balm to your bum in a circular motion and rub gently until the balm has been absorbed by the skin’! Maybe a product bringing a little sunshine to those areas where the sun never shines! Think I’ll keep to using on dry skin areas that do get the sun!!!